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Augur Privacy Notice

Regent Street Research Camera

Last Updated: May 2026

We are Augur Initiative Limited and will be referred to as we, our and us in this Privacy Notice.

You are an individual and/or Data Subject and will be referred to as you or your in this Privacy Notice.

Your data means your information that may contain personal data.

1. What is happening at the junction of Regent Street and Margaret Street?

We are a London-based technology company carrying out a short-term research project.

We will place a small research camera inside our office window at Little Portland Street, London from June 2026.

The camera will face towards the public junction of Regent Street and Margaret Street (the Junction).

We’re using our camera to record real-world vehicle traffic including vehicle number plates on a busy London street. We will use this footage to train and test software that detects vehicles and reads vehicle number plates. Technology like this is commonly used in car parks, traffic management systems, and transport research across the UK. Our aim is to improve this technology for our own commercial aims.

Our research will last six months and recording will take place between 08:00 and 22:00 during that period.

To reduce the capture of individuals, the camera is locked to focus on specific vehicle lanes only, (the field-of-view). It is not intended to record pavements nearby buildings, or target individuals.

2. Will you be recorded?

If you travel through the Junction during our research activities, you may appear incidentally in the field-of-view.

Our primary focus is to capture vehicle movements and number plates to test our technology. You may nonetheless appear incidentally, if you are driver, passenger, pedestrian, cyclist or other road user passing through the Junction.

In addition, our camera does not:

If you appear in camera footage, your face will be automatically detected and blurred (Anonymized) before we use your data for further research processing. Original camera footage and any intermediate data created during processing that is not relevant to our research is deleted within 14 days.

3. Why are we allowed to do this?

UK data protection law requires us to have a lawful basis for carrying out research where it involves personal data. We rely on legitimate interests as a lawful basis for our research.

We rely on this lawful basis because real-world traffic footage is the most effective way to develop and test vehicle detection and number plate reading technology. Other approaches such as synthetic data or existing datasets do not provide the same level of accuracy or realism.

We have therefore put safeguards in place to minimize the impact on you, including limiting what our camera captures, keeping camera footage within a short period, and blurring faces before data is kept for longer research use.

We have carefully balanced our research interests against the impact on individuals using the Junction and have designed the research to protect your privacy as explained in this Privacy Notice

4. How long is camera footage kept?

We apply strict time limits when handling camera footage.

After the 14-day period:

Only anonymized cropped vehicle camera footage with related vehicle data is kept for further research processing.

5. What do we do with data once it has been Anonymized?

We do not share your personal data with third-parties for their own purposes.

We only use Anonymized, cropped vehicle data (such as vehicle images and number plate information) for our research and store this in secure cloud storage.

6. Your rights

UK data protection law gives you a number of rights in relation to your personal data. How these rights apply in practice depends on the nature of our research, as explained below.

Right of access

You can ask us what personal data we hold about you and request a copy of it.

Because our camera is recording a busy public street, it is likely that any camera footage showing will already have been deleted by the time a request is received (because all original camera footage is deleted within 14 days).

Where we no longer hold camera footage and cannot identified you from what remains, the law does not require us to collect additional information solely to identify you.

If camera footage does still exist, we may ask you to provide an approximate date and time of your presence at the Junction so that we can try to locate your personal data.

Right to erasure

You can ask us to delete personal data we hold about you.

Because camera footage is kept for such a short period, this will often have happened automatically before your request is received. Where camera footage has already been deleted and we can no longer identify you from the data we hold, no further action will be possible.

Right to rectification

You can ask us to correct inaccurate personal data we hold about you.

In practice, this right is most likely to apply to vehicle-related data, such as number plate text or vehicle attributes. It is less likely to apply to facial images, as any visible faces are blurred before camera footage is kept.

Right to restriction

You can ask us to restrict how your data is used while a concern you have about the way we are processing your data, is being checked.

Because the camera has a fixed field-of-view in a public space, it may not always be possible to prevent incidental capture of faces. Requests are considered on a case-by-case basis, taking into account practical and technical limitations.

Right to object

You have the right to object to our processing based on legitimate interests.

If you object, we will consider your request and assess whether our reasons for carrying out our research override your rights, and freedoms, taking account of the safeguards in place.

Automated decision making

We do not use your personal data to make automated decisions about you.

No decisions that produce legal or similarly significant effects on you are made as part of our research.

7. How to make a complaint

If you have questions about our research, or if you are unhappy with how we have handled your data, please contact us at [email protected] and we will do our best to help.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (also known as ICO) at:

ICO website: ico.org.uk

ICO helpline: 0303 123 1113

ICO address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

8. Changes to this Privacy Notice

If we make any significant changes to how we process data in connection with our research, we will update this Privacy Notice. The date at the bottom of this Privacy Notice shows when it was last reviewed.

CONTACT US

Augur Initiative Limited
12 Little Portland Street, London W1W 8HP

Email: [email protected]

Data Protection Officer:
Tracey Dawkins, Founders Law — [email protected]

Last reviewed: May 2026

ICO registration: ZB991284

Augur Initiative Limited, as Data Controller, confirms that this Privacy Notice will be subject to the same single, final sign-off as the DPIA, following completion of all outstanding actions and updates identified in the DPIA.

Founders Law, acting as Data Protection Officer, confirms that DPO advice has been provided and considered in respect of this Privacy Notice, including confirmation that it accurately reflects the processing described in the DPIA and LIA and meets the transparency requirements under Articles 13 and 14 UK GDPR.

Once this sign-off has been completed, the Privacy Notice may be published and relied upon as the public transparency notice for the Deployment.

Document reference

Augur Initiative Limited|Privacy Notice— Junction Regent Street and Margaret Street Research Camera|Version 2.0|June 2026

This Privacy Notice should be retained with the associated DPIA, LIA and Compliance Plan as part of Augur's accountability documentation for the Deployment.

ICO registration: ZB991284|DPO: Tracey Dawkins, Founders Law ([email protected])
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